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Ad Technology Platforms Commit DigiTrust Support

20 of the leading ad technology platforms, powering digital advertising automation for premium publishers and marketers, have stepped up to commit their support in removing billions of daily trackers...

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Publisher Call to Action: Join DigiTrust Now!

DigiTrust is a non-profit industry consortium comprised of online marketing technology platforms and digital publishers who support a standardized user token in order to improve the consumer online...

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Five Reasons for Publishers to Support the DigiTrust Standardized ID

The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily. Here...

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Calling All Platforms: Join Now to Take Part in Deployment

Join the biggest publishers in the US and UK along with more than 20 major advertising platforms as we finalize the legal and technical requirements for a shared user ID. DigiTrust is a non-profit...

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DigiTrust Launches; Quickly Ramps Global ID Coverage

In Q1 of this year we assembled about 25 leading ad tech platforms and 25 premium publishers for a Q2 working group process. The goal was to discuss DigiTrust deployment requirements and concerns in a...

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Key Organizational Tenets

The user token (AKA user ID) is the single most important component of the digital marketing ecosystem. User tokens allow companies to recognize their audience (while not necessarily *identifying*...

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DigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29...

– Programmatic ecosystem establishes neutral user ID standard to eliminate “web trackers” and improve consumer experience. – Standardized user ID offers better audience recognition, scale and yield. As...

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The Imperative of Neutral Industry Standards for Consent Management

The point of industry standards is to form a common, collaborative layer upon which all participants can accelerate innovation, and therefore offer more (and better) products and services to the...

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A New Chapter for DigiTrust!

We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB...

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#TrackLash and The Coming Cookie Apocalypse

There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment,...

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DigiTrust – The Final Chapter

Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the...

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